AUR Capital is a private equity firm and is the newest big player in the Egyptian financial market. The company’s vision is to create the premier private equity firm in Egypt by generating superior returns to our investors and building a long-term relationship with our partners, within an environment of professional excellence and by adhering to the highest ethical standards.

Geographic Focus-Egypt
Our board and investment professionals have unparalleled expertise in the Egyptian market. Leveraging this strength in addition to capitalizing on broad reform that is going on in Egypt.
Macroeconomic headwinds in Egypt are being driven by real reforms. Fuel and energy subsidy will lead to a current account surplus for the first time since 2008. Since the EGP float in November 2016 foreign currency reserves have grown over $24B. In addition, the World bank projects Real GDP growth of 5% in FY2018, and a gradual increase to 5.8% Real GDP growth by FY2020.


Investment Strategy

Striving to create and add value by investing in growth businesses. AUR capital's strategic insight and operational support can drive transformation that unlocks companies’ potential. Playing a vital role in helping companies realize their growth potential by providing patient capital and operating support to strong management teams. Our approach helps our portfolio companies grow core businesses, launch new initiatives, make transformative acquisitions and upgrade technologies and systems to support their long-term strategy.
The company targets to acquire and build high-quality businesses. The company was established to maximize long-term gains and income primarily through investing mainly in growth portfolio companies where the company can add value by benefiting from operational scalability, direct involvement in management or where funding and operating cash flow requirements creates a significant competitive advantage.

Key Elements

Value-Added Support

The key to our investment strategy is to add our footprint on all our portfolio companies. We team up with management to fine tune vision and offer strategic assistance in prioritizing available growth opportunities; capital and expertise to execute on these opportunities while applying best capital structure techniques


We bring extensive local and international experience and resources to help management teams assess and capitalize on business opportunities. We have developed substantial expertise and valuable relationships across our 5 core industries through our collaborative track record and deep sector experience and expertise that can be leveraged to benefit our portfolio companies

An Integrated Investment Platform

Although each of our specialized funds has its own investment strategy and guidelines, we operate as one firm that can benefit from cross selling activities among the different business lines


We are expert in capturing strong business cases and investing in ready to scale platforms that have the potential to multiply revenues with minimal incremental cost and expand activities locally and internationally

Capital & Investment Guidelines

Investment size ranging from 10M EGP to 200M EGP. With majority management of 50%+ 1 share with a preference towards a minimum of 76% ownership.